Celebrating 10 Years: An Anniversary Letter from Rick and Melissa

October 31, 2021 10 Comments

10 years ago today, Grace and Lace didn't exist. I was extremely busy with my landscape company as it was Christmas light season, and Melissa had created the about to be famous boot sock that was getting attention. She was 2 days away from putting it online just to see if it would sell. We had no idea what was about to happen.


Melissa listed the pair of boot socks and sold them instantly. "Wow that was kinda cool..." A business was born but we had no idea. Melissa didn't know to turn the listing off. If she did Grace and Lace may not be around, but she didn't and 2 days later when she checked we had over 400 purchase requests.


Holy smokes! I proposed to Melissa: should we tell the people, "Sorry the pair already sold" and refund their money, or try to figure it out? Melissa wanted to go for it! And Grace and Lace was born.

 

Shark Tank was around the corner which also meant a deal with Barbara Corcoran. Sales skyrocketed. Employees were hired overnight. It's been such a wild ride with ups, downs, tears, orphanages, helping trafficked victims, tons of hard work, many deep breaths, many laughs, building with an incredible group of people - including you, our customers - and everything in between.

Little did we know, but God did. This was His idea, this is His business and we're simply holding on for the ride. We'll continue to do our best and bring good to the world for as long as He allows Grace and Lace to operate. Thanks be to God! Thank you to all the wonderful people who've helped in this journey and thank you to all who support us. All of God's best for us all!

With grace, 

Rick & Melissa Hinnant

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