Melissa listed the pair of boot socks and sold them instantly. "Wow that was kinda cool..." A business was born but we had no idea. Melissa didn't know to turn the listing off. If she did Grace and Lace may not be around, but she didn't and 2 days later when she checked we had over 400 purchase requests.
Holy smokes! I proposed to Melissa: should we tell the people, "Sorry the pair already sold" and refund their money, or try to figure it out? Melissa wanted to go for it! And Grace and Lace was born.
Shark Tank was around the corner which also meant a deal with Barbara Corcoran. Sales skyrocketed. Employees were hired overnight. It's been such a wild ride with ups, downs, tears, orphanages, helping trafficked victims, tons of hard work, many deep breaths, many laughs, building with an incredible group of people - including you, our customers - and everything in between.
Making a floral map of the nations for the G&L office, 2016
Live chatting with customers, 2017